About CAWAII FACTORY
Our first project under the unit name Cawaii Factory was to interview artists and creators, write about art and design, and edit for various media.
We want to share the work of Japanese artists, photographers, and designers that we have come to know through our interviews, both widely and deeply! True Ring's publications can be purchased at this online store.
After we made the book, it occurred to us. We thought that it would be great to have good coffee and bread while reading a book. In 2014, with the help of people we met during our research and who were familiar with this field, We opened a bakery and coffee stand near our office in Hatchobori, Tokyo. The name of the store is Cawaii Bread & Coffee because it is a store of Cawaii Factory.
A bakery that makes artisan bread using a rebellious traditional method.
Using 100% domestic wheat, home-grown fermented levain, and of course, no additives.
In other words, to make bread using only the minimum number of ingredients. I have continued to spin this reckless dream, and I am still working hard to bring you the bread that I make every day from seeds, kneaded dough, and baked bread, along with delicious coffee.
In the online store, the sales area is limited to Japan, and the freshly made bread is sent directly from our oven. We also deliver coffee beans, cheeses from Yoshida Farm, and rare organic olive oil from Italy.
Live deeply. Now is the time to live well.
That is what an elegant life is all about.